With London Fashion Week in all the papers last week, it reminded me of these photos I took a few weeks ago in Oxford Street. I passed a shop called Forever 21, and saw these two sleeveless T-shirts, with religious themes blazoned across them, but without any explanation.
What’s going on here? Is it just kitsch – like the pink glitter statues of the Sacred Heart in Paperchase? Is it some kind of irony? Is it a political statement – the meaning of which is lost on me? Is it a non-ironic outreach to Christian believers, recognising that there is a vast and largely untapped market here (probably not)? Is it a Banksy-style stunt by a radical Christian group that snuck past the CCTV and re-dressed the manequins before anyone could notice (apart from me)? Does it mean anything that the cross in the second picture is upside down?
Do comment below, especially if you know something I don’t know about this peculiar campaign. – or if you have one of the T-shirts yourself.