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Posts Tagged ‘shopping’

With London Fashion Week in all the papers last week, it reminded me of these photos I took a few weeks ago in Oxford Street. I passed a shop called Forever 21, and saw these two sleeveless T-shirts, with religious themes blazoned across them, but without any explanation.

What’s going on here? Is it just kitsch – like the pink glitter statues of the Sacred Heart in Paperchase? Is it some kind of irony? Is it a political statement – the meaning of which is lost on me? Is it a non-ironic outreach to Christian believers, recognising that there is a vast and largely untapped market here (probably not)? Is it a Banksy-style stunt by a radical Christian group that snuck past the CCTV and re-dressed the manequins before anyone could notice (apart from me)? Does it mean anything that the cross in the second picture is upside down?

Do comment below, especially if you know something I don’t know about this peculiar campaign. – or if you have one of the T-shirts yourself.

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I’m just back from a week of silent retreat. (No, I wasn’t blogging while I was away! The last two posts were on the timer: written before I went and then scheduled to post automatically, just in case any readers were going to get withdrawal symptoms.)

I’m not going to debrief about my spiritual life online, but I can share just one experience that forms part of the ritual of going on retreat each year that gave me pause for thought: emptying the pockets. I arrived in my room at the retreat house, put the suitcase on the bed, and without much reflection started to empty my trouser pockets onto the shelf in the wardrobe, knowing I wouldn’t be needing all this stuff for the next week.

And what was this ‘stuff’? Car keys, house keys, room keys, cupboard keys; mobile phone; wallet (cash, credit card, debit card, driving licence, celebret, Marks and Spencer vouchers, Oyster card); electronic organiser (diary, contacts, to do list, memos – yes, I am dinosaur enough to still have a Palm PDA; much better designed software, by the way, than an iPhone); loose change.

All of this, I realised perhaps for the first time, I have on me all the time, in three trouser pockets – ‘on my person’ as the phrase goes. All of this, normally, I’m afraid to leave the house without it. It’s part of who I am, and it’s hugely symbolic: I ‘am’ the possibility of connecting, communicating, calling, remembering, driving, travelling, entering, opening, unlocking, spending, borrowing, organising, meeting, doing. And all of this, for just a few days, I could put in a cupboard. It was so strange and liberating to go for a walk each morning without it all; not just into the garden, but out into the surrounding streets and the ‘real world’.

my pocket watch rules by chrisdlugosz.

Of course my pockets weren’t actually empty! I kept on me my room key and a watch. In other words, I was happy to let go of all the stuff for a week, but I wasn’t prepared to renounce it completely and take the risk of it being stolen. I’ll put it down, but I won’t give it up. And above all else, the watch: I didn’t want to lose track of time and miss my lunch…

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I still hardly use Facebook. If I remember, I copy these posts onto my homepage. And if someone sends me a message, I try to reply. But being ‘the wrong side of 40’ most of my middle-aged friends still prefer email to social networking.

Nokia e61 smartphone by Ziębol.I used to console myself with the idea that Facebook is the past, and something new will soon step over the digital horizon. It seems I was wrong, and Facebook is actually the face of the future.

It’s not just that Facebook growth is still exponential (I don’t just mean large, I mean exponential: it’s rate of growth is going up; the number of active users doubled from 200 million last summer to this month’s 400 million). It’s that our personal identity, and our commercial identity, is becoming defined not by what we consume (shopping), or watch (TV), or search for (Google), but by what we connect with in real-time.

This is why mobile Facebook and all the new smartphone applications will shape the evolution of culture and human consciousness over the next decade. Blogging, by the way, is almost prehistoric by now.

David Rowan explains the background:

What we are witnessing is the ultimate battle for control of the internet. Google, employing the world’s smartest software engineers, has dominated the desktop-internet era for a decade through its unbeatable algorithm-based computing power. But now we’re into the mobile-internet era, Facebook intends to dominate by knowing what we are thinking, doing and intending to spend — wherever we happen to be. As Facebook’s founder Mark Zuckerberg sees it, this “social graph”, built around our friends, family and colleagues, will determine how hundreds of millions of us decide on everything from holidays to cosmetic surgeons. And with Facebook the proprietary gatekeeper — its mobile-phone applications already attracting extraordinary engagement from members — that’s a potential advertiser proposition that Google can only dream of.

It’s not that Mr Zuckerberg is still only 25 and naively arrogant that annoys Google, nor that his company has enticed swaths of senior Google talent. It’s that Facebook’s fast-growing dominance of the “social” internet threatens its rival’s entire business model. If it can sell advertisers access not just to what you’re thinking, but to where you are, who you’re with and what you plan to do, Facebook’s revenues from individually targeted “behavioural” advertising could increase exponentially. And it knows it.

“Google is not representative of the future of technology in any way,” a Facebook veteran boasted to Wired recently. “Facebook is an advanced communications network enabling myriad communication forms. It almost doesn’t make sense to compare them.”

Mr Zuckerberg’s human-powered view of the internet also taps into our yearning, as social creatures, to climb Abraham Maslow’s hierarchy of needs to attain self-actualisation: of the 400 million active Facebook users (up from 200 million last summer), half log on in any given day; they share five billion pieces of content a week and upload more than three billion photos each month. On average, they spend more than 55 minutes a day on Facebook. Those who access it via their mobile devices are “twice as active”. Now do you see why the search gurus in Google’s Mountain View headquarters are so anxious?

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So what if everyone, everywhere, knows everything about you? What’s the big deal? You’re still you – only now you’re you for everyone else too…

Richard Woods writes about privacy in the digital age. Mark Zuckerberg, the founder and chief executive of Facebook, has declared (in effect) that privacy is dead: “People have gotten really comfortable not only sharing more information and different kinds, but more openly and with more people.” He described such lack of privacy as a “social norm”. This comes at the same time as Google is trying to defend its reputation for guarding people’s privacy by pulling away from the tentacles of Chinese hackers.

Yes, it’s an age thing, but there are interviews in the article with people in their teens and 20s who are still wary about what they put online and keen to preserve the distinction between what is private and what is public.

Defining minimum privacy by HORIZON.

I learnt about two new concepts here. ‘Blippy’ is a website that allows everyone to know when, where and how you have spent every penny in your pocket.

Let’s pick a person pretty much at random: Dan Braden of Austin, Texas. I do not know Braden at all, but I can tell you that in the past few days he has spent $373.46 on Louis Vuitton goods, $162.47 at a local grocery store, $20 at a fitness centre and $3.23 on iTunes. He is also a regular at Starbucks, went to a Maudie’s Tex-Mex restaurant last week and spent $717.10 on new tyres.

Is someone spying on Braden or hacking into his bank account? Nope. Instead, he has signed up to Blippy, a new website that puts online every purchase users make with a designated credit card. He is happy to publicise where he goes and what he buys. No privacy worries for him.

If the truth about who you are as a person is revealed above all by what you search for and what you buy (and I think there is much truth in this), then Blippy must be the way forward for those who want to reveal all.

The second concept I came across was that of the ‘spider programme’:

Even if you do try to restrict your profile, the data that remains public can still give away a lot about you. Facebook, for example, has no privacy restrictions on your name, photograph, list of friends and certain other material.

By analysing such data, “spider” programs can draw up social graphs that reveal your sexuality, political beliefs and other characteristics. According to Ross Anderson, professor of security engineering at Cambridge, it can be done even if you list as few as eight friends.

So even if you don’t put all your digital pieces together into a tidy personal profile — it’s consoling/terrifying (take your pick) to know that someone else is kindly doing it for you.

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