In my recent post about Web 3.0 I used the phrase layered reality to describe the way that information from the virtual world is becoming embedded in our experience of the real world in real-time. Instead of stopping the car, looking at a physical map, memorising the directions, and then starting off again; now you see a virtual map on your sat nav that matches and enhances the physical reality in front of you. It adds another layer. The next step – part of Web 3.0 – is that the technology that delivers the layer is wearable and invisible, so that the layering is seamless. We have had mobile conversations via earpieces for years now.
The best example of this is the Google Glass. Messages and information that up to now would appear on your computer screen or mobile phone now appear on the lens of your glasses as part of your visual panorama. Fighter pilots have had information appearing on their visors for a long time, so that they can read instruments without having to take their eyes off the scene ahead. The Google Glass is just the domestic equivalent of this.
Take a look at this wonderful video demo:
Claire Beale explains more about the implications for mobile technology:
Ever since Tom Cruise showed us in Minority Report a future where reality is a multi-layered experience, gadget geeks have been waiting for technology to deliver on Hollywood’s promise.
Now virtual reality is about to become an actual reality for anyone with the right sort of mobile phone after Telefonica, the parent company of O2, signed a revolutionary deal last week with the tech company Aurasma.
Aurasma has developed a virtual reality platform that recognises images and objects in the real world and responds by layering new information on top. So if Aurasma’s technology is embedded into your mobile phone, when you point your phone at an image it can recognise, it will automatically unlock relevant interactive digital content.
For brands, this type of kit has some pretty significant implications. It means that commercial messages can now live in the ether around us, waiting to be activated by our mobiles. If your phone registers a recognised image such as a building, a poster or a promotional sticker in a store, say, it will play out videos, 3D animations or money-off coupons to entice you to buy.
See this video demo from Layar:
You don’t just see, you see as others see, you understand what others understand, it’s almost like sharing in a universal consciousness. That’s part of the wonder of this new augmented reality, and also the danger; because it all depends on trusting the source, the provider. Who controls the layers?
But the idea of layering reality is not really new, in fact ‘layered reality’ could almost be a definition of human culture. Culture is the fact that we don’t just experience reality neat, we experience it filtered through the accumulated interpretations of previous generations. The primordial example of culture as a layering of reality is language: we speak about what we see, and cover every experience with a layer of language – before, during and after the experience itself.
And writing is literally putting a layer of human interpretation on top of the physical reality before you: carving some cuneiform script into a Sumerian brick; painting a Chinese character onto a piece of parchment; printing the newspaper in the early hours of the morning. Endless layers that stretch back almost to the beginning of human consciousness.