The outsourcing of the self

When I was reading about Want-ology last week, I came across this wonderful phrase: the outsourcing of the self. It says so much, without needing to be explained; it gives enormous satisfaction by filling a definite lexicological gap.

This is how Rhys Blakely got onto the subject:

Look no further than the growing list of intimate tasks, or ‘hyper-personal services’, that can be outsourced to paid strangers in LA.

There are nameologists to name children, who are then potty trained by hired baby-whisperers; there are ‘elderly-care managers’ and professional graveside-visitors; there are love coaches and ‘decluttering consultants’, and I once met a banker who hired somebody to read his children bedtime stories down the phone.

So is it really surprising to learn that you can now pay someone to tell you what you want?

[Times2, p4, March 14, 2013]

It’s hard to believe some of this Californian excess, but there are plenty of more mainstream examples.

I don’t know if she actually coined the phrase, but Arlie Russell Hochschild is the author of The Outsourced Self. This is from a review by Judith Shuleviz.

In “The Outsourced Self,” Hochschild talks to love coaches, wedding planners, surrogate mothers, nannies, household consultants and elder-care managers, but also, and with deep empathy, their clients. A majority of these people are middle-aged or near middle age; the main thing is, they’re not young, which means they are not yet used to a virtualized and monetized social existence and can still express doubts about it. Most are women, who have long been the main providers of care, love and charity.

Hochschild’s consumers buy hyperpersonal services because they lack the family support or social capital or sheer time to meet potential mates, put on weddings, whip up children’s birthday parties, build children’s school projects, or care for deteriorating parents.

Or these folks think they just couldn’t perform such tasks as well as the pros. The providers sell their services because the service economy is where the money is, or because they take pleasure in helping others. Everybody worries about preserving the human element in the commercial encounter. Very few succeed.

Shuleviz gives this example:

Evan Katz is a love coach who teaches would-be online daters “How to Write a Profile That Attracts People You Want to Meet.” One of his clients is Grace (virtually all names have been changed), a divorced 49-year-old engineer who wants to search for love as methodically as she solves an engineering problem. Katz tells her “to show the real you through real stories.” When Grace comes up with a story about learning humility by scrubbing toilets at a Zen monastery, he reels her back in: “That might be a little too out there.”

On a mass medium like the Internet, the best “real you” is average, not quirky: “Everyone needs to aim for the middle so they can widen their market,” Katz says. He encourages daters to rate themselves from 1 to 10, and not to aim higher than their own rating.

On the other hand, he worries that daters will objectify themselves and others so zealously they’ll equate dating and shopping: “They want to quickly comb through the racks and snap their fingers, next . . . next . . . next. . . . You can be too efficient, too focused on your list of desired characteristics, so intent on getting the best deal that you pass over the right one.” Luckily, Grace escapes that trap when she agrees to go out with a tattooed, bald musician who doesn’t fit the criteria on her list, and falls in love.

We are outsourcing the self all the time. It’s part of what makes us human, that our personal lives are never completely separated from the culture, and that there is often a transactional element to this.

We share tasks; we give and take; we are responsible for each other in different ways. The line between what is personal, familial, cultural, technological, and commercial is always being re-negotiated. That doesn’t mean we can’t make mistakes or cross a line into a kind of existence that is almost depersonalised. This is the real question that Hochschild is raising.

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Want-ology

Another Californian self-help craze; part of the booming ‘happiness industry’. It’s called ‘Want-ology’: the science or therapeutic process of discovering what you truly want and setting you free to pursue it.

Rhys Blakely interviews Want-ology’s creator, Kevin Kreitman (a woman…).

For $300 or so, a certified wantologist will quiz you for several hours, subjecting you to a process that is said to draw on psychology, neural science and cybernetics.

“We are only conscious of 3 to 10 per cent of our thought,” she says. “You think that you make decisions consciously, but it’s all underpinned by this hidden system.” When you find yourself in a rut, “it’s usually because all this unconscious stuff is tangled together like a knot”. The job of Want-ology, she says, is to untangle it.

Here is an example of the therapeutic process. A female client came to the therapist, thinking that she wanted a bigger house. The conversation went like this:

What do you want?

A bigger house.

How would you feel if you lived in a bigger house?

Peaceful.

What else makes you feel peaceful?

Walks by the ocean.

Do you ever take walks near where you live that remind you of the ocean?

Certain ones, yes.

What do you like about those walks?

I hear the sound of water and feel surrounded by green.

As Blakely explains:

Instead of moving, she turned a room in her home into a miniature sanctuary, with potted ferns and a table-top fountain. Her wantologist had steered her to a more nuanced understanding of what she really desired – inner peace.

And saved her $400,000 at the same time…

At one level, this is surely a good process. Not losing the $300, but having someone help you work out what you are really seeking, or what’s really bothering you. Our motivations can be incredibly complex, and the heart is a mysterious and sometimes deceitful thing. We think we want something or need someone, and then we realise – perhaps when it is too late – that we were just reacting to something, or acting out of impulse, or trapped in a habit, or replaying an old desire that didn’t actually exist any longer.

Usually, we do this kind of reflecting with a friend, the kind of friend who will be honest enough to say, ‘What’s really bugging you?’ or ‘What do you really want?’ And then we start untying the knots. Or we do it in prayer, in conversation with the Lord.

This is the whole thrust of Sartre’s existential psychoanalysis. Not, like Freudian analysis, to discover some unconscious and therefore unaccepted or repressed motivation. But instead to gain some clarity about the primary motive, the overarching intention, that lies within the muddle of our ordinary desires and actions. It’s not uncovering the subconscious, but making sense of what is within consciousness, seeing the pattern.

And this is not unlike Ignatian spiritual discernment, where you learn to recognise what is the deepest desire of your own heart, and what is God’s deepest desire for you, by reflecting prayerfully on those situations that bring spiritual consolation and light, and those that bring confusion and an unhealthy inner darkness.

None of this means, of course, that you should necessarily follow what you discover to be your heart’s one desire. Clarity is one thing (whether this comes through a Want-ology therapist, existential psychoanalysis, or an Ignatian retreat); but the moral wisdom to work out what you should do with this clarity is another thing. That’s why I wouldn’t endorse this kind of therapy, without knowing what its moral framework is.

It’s good, generally, to know yourself better; as long as the therapist isn’t going the next step and encouraging you to follow your dreams uncritically, heedless of the moral or spiritual consequences, or of the mess they might make to the reality of your present life and relationships. OK, mess can sometimes be good; but not always.

[Rhys Blakely writes in the times2, the Times, March 14 2013, p4]

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