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Posts Tagged ‘Sky Sky sports’

You have probably seen the Sky ‘no compromise’ TV advertising campaign in which Eric Cantona, Forrest Gump-like, walks through some of the great moments of sporting history.

I saw one of the associated posters driving down the A40 recently, which has Cantona looking broody beside the following caption:

WHAT’S THE POINT OF GREATNESS IF YOU CANNOT WATCH IT?

It’s meant as a rhetorical question, but surely there are plenty of answers. Even before I had hit the next set of traffic lights my mind darted from the exquisite carvings around the vault of a gothic cathedral, too distant for the unaided human eye to see, to the spiritual heroism of an enclosed nun like St Thérèse of Lisieux, to the hundreds of thousands of relatives caring for their sick and disabled loved ones without acknowledgement or reward.

But perhaps Eric and his Sky-paymasters would counter, like the medieval theologians, that all this hidden greatness is indeed meant to be seen: in the present moment by God, and at the end of time at the Last Judgment by the whole of creation. Quite an audience. And perhaps they’d give an even less theological answer, which is that I can only point to examples of such hidden greatness and humility because they have in fact come to light. I can take my binoculars to Chartres Cathedral, read a book about Thérèse, or see a fly-on-the-wall documentary about the lives of carers in modern Britain. Technology and the media have made it possible for me to discover this hidden greatness for myself and then to speak about it to others. Lots of paradoxes here.

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