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Posts Tagged ‘public relations’

But, following on from yesterday’s pro-media post, Peggy Noonan warns David Cameron not to follow the sound-bite politics of the States:

America is not Britain and Britain is not America, but the culture of our politics – the polls, the imagery, the fixation on sound bites, the nonsense, the essential shallowness of presentation and of thinking, the inability of political figures to think long term – has grown similar. To your detriment, by the way.

Shall I tell you what Americans think? We think you used to have fusty, occasionally dishevelled, pipe-smoking, brandy-taking, hopelessly avuncular figures as your leaders: no one cared what they looked like, though they were interesting to listen to, or at least to watch moving through murky waters – like Harold Macmillan. Mrs Thatcher, too, was this sort, though never dishevelled. Now you have leaders who are young, sleek, slick, who believe always and almost only in what used to be called public relations and is now called the brand. I name no names. And, actually, I don’t mean to be harsh.

Here is the punchline:

You can today go to any office of any great leader in America and Britain – business leader, church leader, political leader – and you will find the great topic of conversation, the great focus of attention, the object of daily obsession, is not the mission (making money, spreading faith, leading an anxious citizenry in the right direction) but how the mission is playing in the media. It’s all they talk about. This is very sad.

Peggy Noonan is a columnist for the ‘Wall Street Journal’ and was a speechwriter for President Ronald Reagan.

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