They really are tracking you. It’s not just the information that you knowingly put on the internet. It’s also the information that your friends knowingly put there; and all the other embedded information that neither you nor your friends realise is being shared. See this video (sorry about the advert…)
The simplest example, which I had no idea about, is the global positioning info that is automatically uploaded from a digital camera with some photographs. So if you are tagged by someone else on a photo, your time (to the second) at a particular location (to within three metres) is there for everyone to see. Then it just needs the analytics to bring all this data together, and work out what it says about known past behaviour and probable future behaviour. Put this together with your Tesco Club-Card and Amazon buying history and the Google analytics on your recent searches, and they know more about you than you know about yourself.
I’m not exaggerating. When did you ever really reflect on what your movements and searches and purchases say about yourself? Do you even remember what you bought or searched for last month or last year? Well Tesco and Amazon and Google and now apparently Raytheon certainly do.
A video obtained by the Guardian reveals how an “extreme-scale analytics” system created by Raytheon, the world’s fifth largest defence contractor, can gather vast amounts of information about people from websites including Facebook, Twitter and Foursquare…
Using Riot it is possible to gain an entire snapshot of a person’s life – their friends, the places they visit charted on a map – in little more than a few clicks of a button.
In the video obtained by the Guardian, it is explained by Raytheon’s “principal investigator” Brian Urch that photographs users post on social networks sometimes contain latitude and longitude details – automatically embedded by smartphones within “exif header data.”
Riot pulls out this information, showing not only the photographs posted onto social networks by individuals, but also the location at which the photographs were taken…
Riot can display on a spider diagram the associations and relationships between individuals online by looking at who they have communicated with over Twitter. It can also mine data from Facebook and sift GPS location information from Foursquare, a mobile phone app used by more than 25 million people to alert friends of their whereabouts. The Foursquare data can be used to display, in graph form, the top 10 places visited by tracked individuals and the times at which they visited them.