Every few months we hear about the impending death of television, how everyone has shifted to the internet, to social media, to Web 2.0, to Web 3.0… Yes, there are some shifts, but here in the UK we are watching far, far more TV than just a few years ago.
You can read this recent report from TV Licensing.
Here is the key statistic:
We watch an average of 4 hours 2 minutes of TV a day, up from an average of 3 hours 36 minutes a day in 2006.
Four hours a day! This is an average day in the UK in 2013. Seems like a lot to me.
Here are some of the technological shifts:
- We have fewer TVs: The average household now has 1.83 TV sets, down from an average of 2.3 sets in 2003.
- But we’re watching more television on more devices: We watch an average of 4 hours 2 minutes of TV a day, up from an average of 3 hours 36 minutes a day in 2006. A TV Licence covers you to watch on any TV, mobile device or tablet in your home or on the move. In 2012, fewer than one per cent of us watch only time-shifted TV.
- Premium TV features are on the rise: More than a third of the TV market value in 2012 was from sales of 3D TVs, and sales of jumbo screens (43 inch or more) increased 10 per cent in the past 12 months.
- Social networks allow us to engage with each other in real-time like never before: 40 per cent of all tweets are about television shows between 6.30pm and 10pm.
So despite there being more devices and platforms, we are still gathering round the ‘hearth’ of a premium TV at the centre of the home. And instead of being completely absorbed in the entertainment experience, we are tweeting about what we are watching in real-time, which is probably no more than an extension of the chatter that would take place round the TV in previous generations.