At last, there is an Easter egg that actually tells you something about Easter.
I haven’t seen one yet; apparently, they are on sale in the main supermarket chains (apart from Asda). So I can only report the fact, and I can’t comment on either the theology/kerygma/catechesis presented on the packaging, or the quality of the chocolate! You can buy them online here.
Christian groups have won a victory in their campaign for shops to sell a religious Easter egg.
Nearly every major supermarket will for the first time this year stock the Real Easter Egg – the only one to mention Jesus on its packaging.
Customers and bishops have lobbied them for three years to stock the £3.99 egg.
They all turned the product away when it was launched in 2010, but Waitrose, Morrisons and the Co-op signed up to trial the eggs in 2011 and 2012.
Now Sainsbury’s and Tesco have joined them – a decision church leaders described as ‘a milestone’.
Asda is the only major chain not to stock the egg, the box of which explains the religious significance of Easter and contains an activity for children.
The Meaningful Chocolate Company expects to sell more than 200,000 of the religious eggs. Around 80 million Easter eggs are sold each year in the UK.
Sainsbury’s and Waitrose will stock just 12 eggs at a small numbers of stores. Tesco is the biggest stockist and will sell the eggs out of 450 of its largest stores.
And what’s the purpose of it all?
The box of the fairtrade chocolate egg explains the religious significance of Easter and contains an activity for children.
David Marshall, from the Meaningful Chocolate Company, said: ‘Our aim is to change the Easter egg market forever by making it more spiritual, more generous and more faithful.’
All profits from the egg will go to the charity.
Let me know if you have actually seen one, or even eaten one (but you can’t admit that before Easter morning…).
[Thanks to Julie for sending me the link on Facebook.]