Many of you will already have seen the latest ChurchAds posters over the last couple of weeks in bus stops around the country. The campaign shows an ultrasound scan of a foetus with a halo above its head, and the words “He’s on his way: Christmas starts with Christ”.
Karen McVeigh looks at some of the reactions. She quotes Mike Elms, vice-chair of ChurchAds.net.
We wanted to convey that Christmas starts with Christ. That this baby was on the way. Then we thought that the scan was a way of conveying that: it is modern currency in announcing a modern birth. We put a halo on it because theologians speak of Jesus being fully human and fully divine. People are entitled to talk about it, but when the posters are put up, from the 6 till 20 December, it will be seen in context and its real message will become clear.
Terry Sanderson of the National Secular Society isn’t happy:
It is an incredible piece of naivety on their part. If they are hoping to stop the secular drift away from Christmas as a Christian festival, they risk doing the opposite. It gives the impression that it was politically motivated, that they are trying to put across some sort of subliminal message. The image is too specifically associated with pro-lifers to be seen in a benign context. They should go back to angels and cribs.
John Smeaton of the Society for the Protection of the Unborn Child is more positive:
The advert is saying that Jesus was alive as a person before he was born. They have a halo round his head and you don’t have a halo around the head of a blob of jelly or a cluster of cells. This is not a cluster of cells… It is about the humanity of the unborn. That is a very, very powerful statement that will strike a chord with the general population.
I like the poster, because it makes me think more deeply – about what it means to say that the Word became flesh; that God became a human being, dwelt in the womb of the Virgin Mary, and was born in a particular place and at a particular time in human history. What a staggering mystery. And that if Mary were walking the streets of London today, she would have an ultrasound scan of her baby in her purse to show to her family, and an appointment with the doctor to check for foetal abnormalities, and friends asking her if she was really going to go ahead with the pregnancy in this difficult situation.
I just think it would have been a lot more powerful without the halo, and in fact without the words. As it is, it borders on being twee. I’d prefer it with just the scan. A grainy image of a human being in the womb, on a bus stop, in the last few days before Christmas. Leave us to puzzle out what it means and what it implies. I wonder if Terry Sanderson of the National Secular Society would have been happier if the explicit religious message had been taken away. I’m not so sure.