Very rarely does an advert on a billboard make me stop and think. This one did.
In case you can’t see the image well, the poster reads:
You are not stuck in traffic.
You are traffic.
Well, I was driving along the A41 at 50 mph, so I didn’t stop. But the mental processes were interrupted for a moment, and I found myself thinking about all the times that I distance myself from the people or events around me, treating them as ‘other’, when they are really me, and I am them.