Why do people blog? A recent report by Technorati doesn’t go into the hidden psychological motivations, it simply asks people. And it gives three main answers: for fun, for money, and for work – whether for the company that employs you, or for yourself as someone who is self-employed.
This doesn’t seem right to me. It leaves out the zillions of people who are blogging to change the world. I can’t think of a better phrase. I mean: to share ideas, to inform, to influence opinion, to speak truth to power, to evangelise, to make the world a more beautiful place, etc.
This is just one small part of Technorati’s recent analysis of the State of the Blogosphere 2010. Part 1 is about WHO: Bloggers, Brands and Consumers. Part 2 is about WHAT: Topics and Trends. Part 3 is about HOW: Technology, Traffic and Revenue.
Here’s the introduction if you are not going to look through the whole report. The blogosphere is all about social networking, mobile blogging, women, mothers, and money – apparently.
The 2010 edition of State of the Blogosphere finds blogs in transition—no longer an upstart community, now with influence on mainstream narratives firmly entrenched, with bloggers still searching for the next steps forward. Bloggers’ use of and engagement with various social media tools is expanding, and the lines between blogs, micro-blogs, and social networks are disappearing. As the blogosphere converges with social media, sharing of blog posts is increasingly done through social networks—even while blogs remain significantly more influential on blog content than social networks are.
The significant growth of mobile blogging is a key trend this year. Though the smartphone and tablet markets are still relatively new and most analysts expect them to grow much larger, 25% of all bloggers are already engaged in mobile blogging. And 40% of bloggers who report blogging from their smartphone or tablet say that it has changed the way they blog, encouraging shorter and more spontaneous posts.
Another important trend is the influence of women and mom bloggers on the blogosphere, mainstream media, and brands. Their impact is perhaps felt most strongly by brands, as the women and mom blogger segment is the most likely of all to blog about brands. In addition to conducting our blogger survey, we interviewed 15 of the most influential women in social media and the blogosphere.
These changes are occurring in the context of great optimism about the medium: over half of respondents plan on blogging more frequently in the future, and 43% plan on expanding the topics that they blog about. Bloggers who get revenue from blogging are generally blogging more this year than they were last year. And 48% of all bloggers believe that more people will be getting their news and entertainment from blogs in the next five years than from the traditional media. We’ve also asked consumers about their trust and attitudes toward blogs and other media: 40% agree with bloggers’ views, and their trust in mainstream media is dropping.
I need to get a smartphone.
The graph about blog topics is fascinating: