Sometimes, especially when I am tired, I can become paralysed in front of the Pret a Manger sandwich displays; utterly incapable of deciding whether my life will be marginally more fulfilled by eating a healthy-looking falafel and humous on seeded-bread or a dolphin-friendly tuna and cucumber baguette or a good old-fashioned cheese and pickle – and that’s without getting even more confused by the sushi and the soup; and the only thing that snaps me out of it is not hunger or the need to get anywhere soon, but the sudden realisation that I have been standing like an Antony Gormley sculpture for what seems like six hours in a public space where it is socially unacceptable to pause for longer than six seconds – a mixture of self-consciousness, shame at this psychological dysfunction, and fear that the police or medics or anti-terrorist squad will be arriving at any moment to carry me away.
In these very limited circumstances (Pret a manger, tiredness, etc. – now I am feeling defensive and trying to backtrack…) I am what they call an indecider. A recent report from the University of Bristol called ‘Confused Nation’, cleverly sponsored by Confused.com, reveals that many of us feel more confused than we did ten years ago, and 42% of the UK population lie awake at night trying to make decisions.
The report also shows that nearly half of all Brits (47%) confessed even little decisions can be hard to make, largely caused by an overwhelming amount of choices hindering the ability to make decisions quickly and confidently.
The extensive research has also identified a term for this state, dubbed the ‘Indeciders’ – collectively described as “a group of individuals suffering high levels of confusion whilst displaying an inability to be decisive, leading in some cases to depression.”
Professor Harriet Bradley from the University of Bristol comments: “With a constant stream of new media, daily technological advancements and aggressive multimedia advertising, it’s no wonder that over half of Britain thinks life is more confusing for them than it is for their parents. We really are becoming a nation of ‘indeciders’.
It is not only the ‘big’ areas of life that are causing confusion. Although politics is the area people find most confusing, with 65% of the UK reporting confusion over the policies of major political parties, the survey also found 69% of the country failed to understand bankers’ bonuses and interest rates. What to wear at certain occasions, predictive text and flat pack furniture were also identified as key areas of confusion.
The report also revealed:
Women are more prone to confusion than men, with 84% admitting to experiencing confusion, compared with 72% of men;
Those from Northern Ireland are the least confused in the UK, compared with Wales, which is the most confused region;
The most confused person in Britain is likely to be a 17 year old girl living in Cardiff, whereas the least confused person is likely to be a 60 year old man living in Edinburgh.
Let’s hope they don’t have any Pret a Manger outlets in Cardiff.