Alcohol consumption has fallen again – the figures for 2009 are just out. It’s part of a long term trend: we Brits consume 13% less than we did in 2004.
This prompts Mary Kenny to reflect on her own unhappy experiences with drink (now twenty years in the past), and to wonder why anti-drinking campaigns prefer to stress the dangers of alcohol rather than the joys of sobriety.
Many of the campaigns against alcohol focus on the damage that it can do – that it harms your liver, can be a factor in throat and bladder cancers, and wrecks your personal and professional life. All this is true, but it’s emphasising the negative: what about stressing the joy of sobriety?
I once thought that life couldn’t be fully experienced without alcohol: but the truth is the opposite – life can be more fully experienced without alcohol. Drunkenness deadens experience: it renders delight oblivious and pleasure dull. Although I get anguished flashbacks from my drinking years, I have also forgotten huge tranches of my life. Regrets are pointless, but it is sad that I lost so much of the prime of my life in that haze of alcoholic amnesia.
And then, sobriety turned out to be the true champagne – bringing everything into focus in clear colour and full recall. One of the strangest things that happened to me after I started getting sober was that I had this intense sensation of colour all around me. The colours of life became so heightened.
We seem to be so nagged at and scolded about so many health and safety issues that I am not sure if gloomy warnings about the health dangers of alcohol are all that effective. Two things clearly help: increase the price of dirt-cheap supermarket alcohol, and emphasise the pleasures of sobriety.
Justin Webb wrote recently about an experience he had in America – which appalled him – when he went to a smart Washington party, only to find that the “punch” being served was cherryade. I thought, “Bravo for the hosts”. American culture, for all its faults, does not have this general idea that you have to be plastered to have fun. Honestly – you can have a great time on cherryade. Well, preferably, elderflower spritzer.
Searching for a birthday card, recently, for a young relation who was turning 21, I was hard put to find any greetings card aimed at young men which didn’t emphasise the glory of getting pissed. But getting pissed isn’t glorious: it’s shaming. It is life, fully savoured, fully aware, that is the glorious intoxicant.
There is a more general question here. Why is it that we often want to scare people away from what is harmful rather than attracting them to what is good?
PS – I’m not against alcohol! In moderation…