The title says it all: social network giant Facebook has just registered its 500 millionth member.
You can see some graphs here about the relative growth and decline of various social networking sites. (Facebook, Twitter, Orkut and Linkedin are growing; MySpace, Flickr, Bebo and Friends Reunited are in decline.)
Matt Warman gives this report:
Yesterday Facebook announced that it now has half a billion users worldwide – if it were a country, it would have the third largest population in the world. One in 14 people around the globe is on the site. It’s as big as the US and Brazil combined, and only India and China – two markets the web has yet to reach en masse – are larger.
Jeff Mann, a vice-president at analysts Gartner, points out that there are “a small number of people who get really angry about the privacy issues – but they’re off. They’ve left. The vast majority continues to stick with it and to find it very useful.”
All of this is a long way from Mark Zuckerberg’s Harvard dorm room, where Facebook began. And the strapline for the forthcoming movie about Facebook, called The Social Network, is telling: “You don’t get to 500 million friends without making a few enemies”. In the six years since Facebook has been active, there have been numerous lawsuits, concerns about its use to paedophiles, arguments about its potential to compromise its users’ privacy and – perhaps most crucially – doubts about its value, financial and practical.
After all, to those not on Facebook, it’s hard to see the value. The site invites users to create profiles, write regular updates about what they’re doing and then connect their profiles to those of their friends. But our friends are the people we all know already – where’s the utility in discovering what they had for breakfast?
The answer, in the words of the company’s head of European Policy, Richard Allan, is that Facebook has enabled a whole “new depth” to how we connect with people. It encourages all of us to show people photographs of our weekends, to see who likes what. So when a meeting in real life takes place, it’s arguably Facebook that means 500 million people don’t have to bother with silly small talk.
“In real life,” says Allan, “you have enough time to maintain regularly going out with 20 to 30 people. Facebook typically extends your social circle by another 100 people. So you feel connected, in real time, to that wedding of a family member you haven’t seen for a while. But it typically remains an online way of sharing information about real events.”
There’s a darker side to the social network, however: the recent controversy about a number of tribute pages to murderer Raoul Moat; an only recently concluded debacle about how young people using the site should be protected from adults who might seek to groom them; and a series of self-inflicted crises brought about by Facebook’s repeated decisions to tinker with privacy settings which left some people feeling uncomfortably exposed.