The art of blogging

What makes a good blog? What makes a successful blog? What makes a worthwhile blog? I’ve no idea. (And – it’s worth noting – these are quite different questions.) I ask them because I am celebrating an anniversary today. Not ten years or even a year, but three months of happy blogging. This might seem a bit premature, but I said to myself when I began that I would keep going for six months come what may; so the halfway mark gives a small excuse to take stock.

Mostly, I’ve really enjoyed it. I’m posting about three or four times a week, and the rhythm of writing has forced me to think about the topics at hand, and made me reflect more generally on what is happening around me and in the press. I’m more curious, and a bit braver about trying to express (or at least trying to form) my own opinion. Usually an idea grabs me or annoys me and I scribble it down for an upcoming post. Now and then I’m feeling a bit blank or too busy to think, and I feel the pressure to write (‘what if I fall silent?!’). Then something catches my attention, or I put it off for a day.

Other unexpected effects of starting to blog: I write quicker than three months ago; and once or twice a post has grown into an article that has been published – so the blogging has helped me risk stepping into a more public debate. Hopefully, some of the posts have got people thinking about something they might have missed, and reflecting a bit more deeply. This is the point! And that is what makes me feel as a priest that it is worth wasting a little bit of time on this.

The stats: I get about 100 page hits a day. WordPress doesn’t tell you how many unique visitors you get, and I don’t want to sign up to these statistics websites because with my love of detail I would get drawn into obsessing about the stats. Anyway, if there are a hundred page hits, and each person is clicking on each of the twenty-five posts displayed, then that means four people are reading the blog each day! (I know, it’s possibly slightly more than that…)

But I had one exceptional weekend, just ten days ago. For some reason my post about ‘best movies of the decade’ got picked up and put on the WordPress homepage (they choose a few every day) – this is like getting invited to the Oscars – and I had six thousand hits in three days. Suddenly I was ‘out there’ in this strange world of connections and clicking and commentators; and then, as quickly as the link was taken off the WordPress page, I was back in my office with my four friends… WordPress.com, by the way, has been a fantastic (and free) host.

my brief moment in the blogging stratosphere last weekend

I’m still not sure if the blog has any unity. Friends have called it ‘eclectic’ – I think they mean it is pretty random. This is my concern, that there is no focus or theme to the posts, so readers aren’t quite sure what they are coming to, or why they should come back. Perhaps it doesn’t matter too much. Or perhaps there is a theme developing: Even with all the random posts about film or technology or faith or morality, I feel an underlying thread is the question ‘what does it mean to be human?’ I teach a number of courses in philosophy and theology, and most of the posts here would provide food for thought in the course called ‘Philosophical Anthropology’ – the philosophy of the human person.

So another three months lie ahead. To any regular readers: Now is the time for feedback. I’m not fishing for compliments, just genuinely wanting to know how you are finding the blog. What have you enjoyed most? What isn’t working? What would make it more interesting for you? Any concrete advice about the topics that could be considered, the frequency of posts, the length of posts, the use of images, etc. In a nutshell, what has your experience been?! (As they say…)

Do post any of your thoughts in the comments box below. And that is another matter itself – how do you encourage people to comment and interact more?