There was an extraordinary moment in the evolution of human consciousness and the sociology of cinema etiquette last week. Perhaps it was the first time it had ever taken place – and I was there as a witness! Like being there in 1903 when the Wright brothers flew their way into history; or sitting in the space capsule as Neil Armstrong stepped down onto the surface of the moon.
So I’m sitting in the Cineworld Fulham Road last week as the trailers take place before the new Start Trek film (disappointing: 6/10). The guy next to me takes out his mobile phone, checks for messages, leaves it on, and then – this is the Close Encounters of the Third Kind moment – he places it in the moulded plastic fizzy drinks holder attached to the front of the arm rest between us. No self-consciousness; no shame. The bottom of the phone comes forward, towards him; the back leans against the upper edge of the drinks holder; so the phone is at a perfect 37 degree tilt from the vertical for him to see. And he’s watching the film as he is glancing up and down at his incoming messages – like a driver with the TomTom in the edge of vision.
I was too awestruck at the audacity of this technological leap to be shocked. It’s the kind of unforseen improvisation that delights and appalls me at the same time. I bet you big money that within two years there will be dedicated and beautifully designed mobile phone holders on the arm of every cinema seat, but this time just above the fizzy drinks holder. What would my friend have done if he had had a 6 litre carton of coke as well? [Just for the record: This is my idea, and I hold the patent...]
Is this the end of civilisation or the beginning? Is this common in London or New York or Shanghai and I’ve just never witnessed if before?