The other theme that came out of the film The Social Network was this: Facebook is not just an inevitable consequence of new technology; it’s a result of someone coming up with a really big and really simple idea that no-one had thought of before.
The technology was already there: the internet, the web, a few algorithms that had been used in other situations before. (What are these ‘algorithms’? They always pop up in stories about geeks taking over the world.) All it took was someone like Mark Zuckerberg to think of something new and wonderful to create with these tools.
As is so often the case, it was the cross-fertilization between two worlds that allowed the hybrid idea to emerge – or at least that’s how it was presented. When you combine the exclusivity and shared intimacy of a college ‘frat’ (a social club), with the real-time communication and computational power of the internet – you get Facebook.
The power of a Really Big Idea. This is why Dragons’ Den is such good TV. It’s not the money; it’s whether an ordinary person can convince a team of savvy investors that they really do have the germ of a decent idea.
Ever since watching the film on Friday evening, I’ve been trying to create a Zuckerberg moment for myself, to come up with that Big Idea that’s going to change the world. It hasn’t happened yet. But you will be the first to hear about it when it comes! (Unless I need to talk to my investors first…)