Big changes are taking place in New York City. A quarter of a million street signs, traditionally written in capital letters, are to be replaced with signs that capitalise only the initial letter.
This isn’t an orthographical fetish, but a response to the psychological/physiological fact that capital letters are harder to read. According to the New York Post:
Studies have shown that it is harder to read all-caps signs, and those extra milliseconds spent staring away from the road have been shown to increase the likelihood of accidents, particularly among older drivers.
BROADWAY will become Broadway; and a new font, called Clearview, has been developed for the purpose. David Marsh explains:
Officials argue that the changes will save lives and the city’s transportation commissioner, Janette Sadik-Khan, also suggested that the new signs might reflect a kinder, gentler New York. “On the internet, writing in all caps means you are shouting,” she said. “Our new signs can quiet down, as well.”
Despite hysterical Daily News coverage that said “several” New Yorkers were “outraged” by the change – it quoted three – the paper’s own poll showed that two-thirds of the public is behind the switch from capital letters.
It won’t surprise regular Guardian readers that I agree with them. The Guardian style guide has long encouraged the gradual move away from capitals. So do other newspapers and websites, although some venerable style guides are still agonising over whether to lowercase internet and world wide web. (Be assured they will do so, perhaps in time for the 22nd century.)
In part, the switch from capitals reflects a society that is less deferential than in the days when the Manchester Guardian would write something like this: “The CHANCELLOR OF THE EXCHEQUER, Mr LLOYD GEORGE, presented the Naval Estimates to Ministers and Members of the House.”
Most readers seem comfortable with a less formal style. A grand total of two people complained about our coverage of the pope’s, rather than the Pope’s, recent visit to the UK. We did receive a letter last week complaining that calling David Cameron the prime minister, not the Prime Minister (a style we have been following for more than a decade) reflected a “lowering of standards”, but such complaints are few.
To return to traffic signs. New York’s commendable decision is an echo of one taken in the UK 50 years ago, when the brilliant designers Jock Kinneir and Margaret Calvert, given the task of updating the country’s chaotic system of road signs, concluded that “a combination of upper and lowercase letters would be more legible than conventional uppercase lettering”. They produced a new font, known as Transport, which they felt would be friendlier and more appealing to British drivers than the stark modernist style used in continental Europe. The classic British road signage that they designed is still in use.
Is anyone opinionated enough to disagree with this descent to the lower case? Declaration of interest here: I’ve got into the habit of writing all my email subject headings in lower case, even the first letters of proper names! Is this socially acceptable or social death?